|Michael F. Easley
|Carmen Hooker Odom
For Release: IMMEDIATE
|Contact: Carol Schriber|
North Carolina Public Health ad garners national Telly award
RALEIGH — The Justus-Warren Heart Disease and Stroke Prevention Task Force’s “Start With Your Heart” program has won a Telly award, one of the most sought-after awards in television commercial and video production, for a 30-second television spot called "Stanley and George Fly" about the dangers of second-hand smoke. The spot features two characters, dressed like flies in a smoky restaurant, pondering the sharp rise in death rates when people at risk for heart disease spend just 30 minutes around second-hand smoke.
The ad was produced for the North Carolina Department of Health and Human Services – Division of Public Health by Brogan & Partners Convergence Marketing. The ad ran for one week in several North Carolina television markets in February to coincide with the Task Force’s 6th biannual Legislative Heart Health Day on Valentine’s Day, to spread the word about the link between second-hand smoke exposure and heart disease.
“We’re so pleased that the ad is garnering this kind of recognition. We hope that its moment in the spotlight will result in even more people making the effort to protect their hearts by avoiding second-hand smoke,” said Anita Holmes, executive director of the Task Force and Branch Head of the Heart Disease and Stroke Prevention Branch.
The Telly Awards recognize the best local, regional and cable television programs and commercials, along with outstanding achievement for video and film production. This year’s Telly Awards received 13,000 entries from all 50 states and five continents.
The ad, along with tips for protecting yourself from second-hand smoke, can be seen on the web at www.secondhandsmokekills.com.[webmaster note: This website has moved to www.tobaccopreventionandcontrol.ncdhhs.gov/shs/]
|Public Affairs Office
101 Blair Drive, Raleigh, NC 27603