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NC Department of Health and Human Services

World Breastfeeding Week in North Carolina

August 1-7, 2008

Release Date: August 1, 2008
Contact: Carol Schriber

RALEIGH – As the world celebrates the Summer Olympics in China this month, health advocates around the world celebrate World Breastfeeding Week, August 1-7. The North Carolina Department of Health and Human Services encourages all North Carolinians to join in supporting mothers in achieving the gold standard of infant feeding: breastfeeding exclusively for the first six months, with continued breastfeeding – together with feeding other appropriate complementary foods – for up to two years, or longer if desired. This year’s theme set by the World Alliance for Breastfeeding Action (WABA) is “Mother Support – Going for the Gold.  

Mothers, like Olympic athletes, combine determination and commitment to reach their goals. Similar to athletes, mothers need the support of their healthcare team, friends, family, community and government to be successful. A mother must overcome many challenges, including misinformation, having to work or go to school while breastfeeding, coping in emergency situations, breastfeeding in public, and overcoming her own doubts about her ability to successfully breastfeed her baby.

Breastfeeding is the normal and optimal food source for babies. Human milk meets all of the needs of babies’ rapidly developing brains and bodies.  It provides an ideal balance of nutrients and a high degree of natural immunity against infection, and reduces the risk of allergies, diabetes, obesity, SIDS and environmental pollutants. Breastfeeding contributes to healthy growth, psychosocial and intellectual development, and an overall healthy lifestyle.  Mothers who breastfeed are at reduced risk for breast and ovarian cancer as well as type 2 diabetes and post partum depression. Breastfeeding provides cost savings to families and is environmentally safe.

Get involved with community events to celebrate and support the importance of breastfeeding. Residents, organizations and businesses are encouraged to recognize the environmental, social and health benefits to mothers and babies in each community by promoting, protecting and supporting breastfeeding. Help North Carolina mothers and families overcome the barriers to breastfeeding and bring home the gold! For more information on Promoting, Protecting and Supporting Breastfeeding: A North Carolina Blueprint for Action, see the N.C. Nutrition Services website at



Updated: September 18, 2008